STRATEGIC PARTNERSHIPSNIGHTLIFE · CULTURE · POSITIONING

DON’T JUSTSPONSORTHE NIGHT.OWN A ROLE IN IT.

Tonayt gives brands a way to connect with DJs, venues and party-goers through useful nightlife infrastructure — not another logo placement.

START A PARTNERSHIP

PARTNERBRAND

01VENUESPhysical activation

02DJsCulture and talent

03PARTY-GOERSLocal participation

01 / THE DIFFERENCE

FROM VISIBILITY
TO PARTICIPATION.

A strong Tonayt partnership should help the nightlife ecosystem work better while giving the brand a credible and repeatable position inside it.

Venue activation partner

Support the physical and digital activation of selected venues, with branded touchpoints connected to real nightlife participation.

City nightlife partner

Build a recognisable position around a city scene rather than buying isolated impressions around one event.

DJ and culture programmes

Create challenges, showcases and content formats that reward real performance and local audience connection.

Data-led campaign learning

Measure connected actions such as profile tracking, event discovery, venue engagement and repeat interest.

02 / BUILT FOR PARTNERS SUCH AS

BEVERAGE. MUSIC. MOBILITY.
FASHION. HOSPITALITY.

The model is relevant for brands seeking a lasting nightlife association, including categories represented by companies such as Red Bull, Jägermeister and other culture-led partners.

01Useful to the scene02Visible across multiple nights03Measurable beyond impressions04Scalable city by city

START IN MUNICH

BUILD THE FIRST
CONNECTED ACTIVATION.

DISCUSS THE OPPORTUNITY